Ashwagandha (Withania somnifera) continues to dominate the nutrition supplement industry as a key ingredient for stress support, sleep, athletic performance, and cognitive health. Backed by clinical research and centuries of Ayurvedic use, Ashwagandha has become a staple across nutrition supplement formulations, appearing in capsules, gummies, powders, liquid drops, and tablets.
As a raw material supplier and wholesale supplement ingredient distributor, Nutrient Innovations closely tracks market movements across trademarked and generic Ashwagandha forms. Whether you’re a contract manufacturer, nutrition supplement manufacturer, or formulator, here’s what you need to know about current Ashwagandha trends.
Trademarked Ashwagandha Extracts
KSM-66 is the most widely recognized trademarked Ashwagandha extract on the global market. Imported directly from India, it is standardized to 5% withanolides by HPLC and made from root-only extract.
Key selling points:
- Free from carriers and excipients
- Low in heavy metals
- Vegan and verified by HPTLC
- Backed by clinical studies at 600 mg/day for stress relief and general wellness
As a premium supplement raw material, KSM-66 commands a higher price, but its credibility and clean label status make it a top choice for capsule formulas and high-end brands.
Other notable branded Ashwagandha options:
- Sensoril®: A root and leaf blend standardized to 10% withanolides
- Shoden®: Uses root and leaf, standardized to withanolide glycosides for enhanced bioavailability
These branded extracts are used by both large nutrition supplement manufacturers and boutique brands looking for differentiation and efficacy.
Non-Trademarked Ashwagandha Options
Non-trademarked Ashwagandha extracts offer excellent quality at more competitive pricing. They’re ideal for contract manufacturers, ingredient manufacturers, and private-label brands looking to build scalable supplement formulations without paying trademark premiums.
Top options include:
- Ashwagandha Extract 5% Withanolides – A leading KSM-66 alternative
- Ashwagandha Extract 10% Withanolides – Competitive with Sensoril
- Organic Ashwagandha Root Powder – Whole-food based and low in heavy metals, ideal for functional blends
- Organic Root Extract 2.5% Withanolides – Clean label, cost-effective, and proven popular in top-selling Amazon products
- Whole Plant vs Root-Only Extracts – Root-only remains preferred for purity, but whole plant extracts offer lower cost points
- Ashwagandha 4:1, 10:1, 20:1, 30:1 – Non-standardized ratio extracts gaining popularity for custom blends and encapsulation
Whether you’re sourcing whole supplement ingredients or building a custom capsule formulation, these non-branded options offer flexibility and profitability.
Trusted Sourcing from a Raw Ingredient Supplier
At Nutrient Innovations, we support raw ingredient manufacturers, encapsulation partners, and nutrition supplement formulators by offering:
- Air and ocean shipments of KSM-66 directly from India
- A full range of non-trademarked Ashwagandha powders and extracts
- In-stock wholesale ingredients ready to ship
- Documentation and lab testing aligned with GMP, FSMA, and U.S. compliance standards
As a wholesale supplement ingredient supplier, we’re committed to quality, service, and helping our partners grow in an increasingly competitive market.
Final Word
Ashwagandha remains one of the most in-demand supplement raw materials today. Whether you’re developing a formula for stress, sleep, energy, or performance, Nutrient Innovations has the expertise and sourcing power to support your next product launch.